I once worked at a bookstore, and during that time, the stores were making a few changes.

They didn’t want to call the Self-Help section “self-help.” They had tried Self-Improvement, but that still didn’t sound great to the bookstore owners. Why?

“We don’t want people to think they need help.”

Who doesn’t need a little help sometimes?

Anyway, for fear of offending customers, the section was renamed Live Your Best Life.

Aaaand…

Nobody could find it! 😂

“Excuse me, where is the self-help section?” is a question I heard every. single. day.

Nobody seemed offended or worried that they wanted the “self-help” section. People wanted help, and they weren’t ashamed of it.

Eventually, I guess the bookstore lost money, because most people didn’t ask for the section, they just gave up on finding the section themselves and went to Amazon instead.

New signs for the Live Your Best Life section were ordered.

The signs read:

Self-Help

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